Adrenazen

A HARDY FOOLS ORIGINAL

AdrenaZen follows professional highliner Davis Hermes as he walks a thin line physically and emotionally while hundreds of feet above the desert. Fear, focus— his own mind. How do you find peace in the face of chaos?

Producer/Director/Writer: Travis Brown
Director of Photography: Max Haimowitz
Editor: Evan Mann
Colorist: Matt Jones
Sound: Nick Kold
Athletes: Davis Hermes

We teamed up with world champion freestyle highliner Davis Hermes to turn one athlete insight into something bigger. A 2-minute film became teasers, BTS, social content, and a campaign that’s still moving.

So far: 300K+ organic views, up to 97% new audiences, 1,300+ festival viewers, selections at Kendal, 5Point, Lookout Wild and more, plus an Adventure Reels tour hitting 20+ locations across Australia.

A SOCIAL LAUNCH AND ONGOING PROMOTION OF THE FILM CONTINUES TO DRIVE VIEWS AND ENGAGEMENT.

We turned

the film

into a game

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Smartwool. Chase Woah.